Blogging is such a new form of ‘work’ that sometimes it’s hard to understand how bloggers make money and what’s advertising, what’s opinion and what’s fact. That’s why this page is here.
I am a professional teacher and consultant and as such I make money from what I’ve learned and experienced throughout my career. This blog is a resource to share what I’ve learned teaching in 4 countries over nearly 20 years. My blog is my passion and my baby – but it can take a lot of effort to get the good stuff ready to be shared online. To make this viable for me in the long term, my blog needs to make some cash for itself.
What does that mean to you? Well, it means that occasionally I accept forms of cash advertising, sponsorship, paid insertions or other forms of compensation. I’m also an Amazon affiliate – which means if you buy something through an Amazon link on my blog I receive a (small) kickback.
I don’t promote any items, whether real or in the virtual world that I don’t believe in. And I won’t accept money for stuff that either goes outside the scope of this blog or is against my beliefs about our topics here (parenting, kids, tech and education). So you won’t see me promoting random plumbing companies or 18+ violent online games. That’s just not cool. Or relevant.
This blog abides by word of mouth marketing standards. I believe in honesty of relationship, opinion and identity. We are all human, however, and there’s a chance that the compensation received may influence the advertising content, topics or posts made in this blog. Those types of content, advertising space or posts will be clearly identified as paid or sponsored content. Sometimes it’s a fine line between advertising and providing my own opinion. I always try to make that distinction as clear as possible.
As the owner of this blog I’m sometimes compensated to provide opinion on products, services, websites and various other topics. Even though I might receive compensation, for posts or advertisements, I always give my honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely my own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
This blog does contain content which might present a conflict of interest. I work in the education department, am a private online instructor and consultant. There might be some cross-over here or there and I want to let you know that if there is a conflict of interest, this content will always be identified.
The Bottom Line?
I’ll tell you when I’ve been compensated to review, promote or share a product or service. And I’ll make sure you can tell what’s my opinion, what I’ve been paid to review or look at, what’s been provided for free and what’s phrasing from advertisers.
Thanks for reading and supporting this blog. Making this blog work a bit and bring in some money means I can continue to justify the hours I love to pour into it. I hope I can live up to your expectations :0)
This blog is a personal blog written and edited by me. For questions about this blog, please contact me at Jo@thetechknowparent.com. This policy is valid from 21 November 2014
PS – I’m based in Australia but the Federal Trade Commission in the USA has explicit rules about bloggers disclosing any affiliations or freebies (or any way other they might make money through advertising). This Disclosure Statement aims to meet those obligations – even though I’m on the other side of the world, it just seems like good practice to me.
To get your own policy, go to http://www.disclosurepolicy.org